Airbnb

Boobs, or a ballsack, depending on the viewer.

The canonical case, and the one that should have made this service exist a decade ago. Airbnb spent a reported fortune on the Bélo in 2014 and shipped a mark that the internet resolved into anatomy within hours. What makes it exemplary rather than merely funny is that it is a genuinely competent piece of design — clean, scalable, memorable. Competence is not the safeguard. Nobody in that room had looked at it cold, because by then nobody in that room could.

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